We are excited to announce that we will be holding the Christmas in July 2016 on Etsy next month - from July 1st through July 10th! This is an Etsy community driven even held every year in July, as is a great opportunity for you to promote your shop.
It is up to you to decide what you would like to promote and how you would like to promote it. Some options include offering a discount, free shipping, a Buy One Get One Free, etc.
In years past, I have offered special bundle prices on items. Last year, I was selling ceramic tile coasters. They were $8.00 regular price, but I had dropped the price down to $6.00 a set, or two for $10, and it was the most success I had had in sales of the ceramic tile coasters.
Some other shop owners have created special items, like ornaments, that they have been holding onto and plan on releasing during the Christmas in July event.
You can celebrate the event any way that you want in your shop! It can be holiday themed, but it does not have to be. It can be one item in your shop, an entire section or whole shop. Completely up to you!
If you aren't a Christmas in July team member, join us - Etsy Christmas in July.
We will be holding special events, games and a craft party, and be bringing lots of attention to shops and items - and have a special keyword shoppers can use to find your items! This is a great opportunity for you to get your items out there, and drive sales!
And when the event is over, we keep the fun rolling all year! You can find member features, themed posts featuring members items and stories on our team blog - Etsy Christmas in July - and lots of support within the Etsy Christmas in July team!